Alibaba IPO Roadshow Video
Corporate - Shanghai Beijing Chengdu Yushu Hangzhou 2014
Alibaba, one of the world's largest e-commerce companies, prepared for its listing on the New York Stock Exchange by creating an IPO roadshow video. Our team collaborated with a local production company to help produce this impactful video. We were responsible for researching and contacting interviewees and protagonists whose lives had been transformed by Alibaba.
Together with the director, we went on a scouting trip to various locations across China and developed a comprehensive shooting plan. Our team assembled a full local film crew and provided equipment to support the director and DOP throughout the production process.
The video production took us to Sichuan, Qinghai, Hangzhou, Anhui, Zhejiang, and Shanghai, where we documented the inspiring stories of individuals who had found new opportunities and built successful businesses using Alibaba's platform. We also interviewed logistics and shipping companies that facilitate the delivery of hundreds of billions of packages annually in the world's largest e-commerce market.
Through the compelling narratives in the IPO roadshow video, we demonstrated how Alibaba has significantly impacted the lives of Chinese people and transformed the country as a whole. Our team is proud to have played a role in showcasing Alibaba's growth and the profound impact it has had on countless individuals and businesses.