Huawei Pursuit of Portraits

Smartphone/Electronics - Shanghai 2020

Huawei has joined forces with Pursuit of Portraits, a global photography community dedicated to fostering collaboration and skill development in portrait photography. Founded in New York City in 2015, this dynamic movement has since expanded its reach worldwide, hosting events such as photo walks and workshops that bring together photographers, models, and creative professionals.

In this exciting collaboration, Huawei invited renowned net-star photographers from around the world to join a group of talented local photographers in Shanghai. Together, they embarked on a journey through the city's iconic locations, capturing striking images at The Bund with its breathtaking skyline, the traditional architecture of Yuyuan Garden, and the futuristic skyscrapers in Lujiazui Financial District, featuring landmarks such as the Oriental Pearl Tower, Shanghai Tower, and Jin Mao Tower.

Our UK agency client entrusted us with the responsibility of assembling a skilled local crew to support the fly-in creative director. We followed the group of photographers throughout their expedition, setting up interviews and documenting their experiences along the way. This unique partnership between Huawei and Pursuit of Portraits showcases the power of global collaboration and the remarkable artistic potential that emerges when creative minds come together.