Huawei The New Thing

Smartphone/Electronics - Shenzhen 2019

Huawei, one of the world's leading telecommunications device companies, has made a bold move into the rapidly evolving smartphone industry. In the film "The New Thing," we capture Huawei's journey into this highly competitive market and showcase the impressive features of their smartphones.

Working in collaboration with a UK agency, we produced this captivating video by traveling to Shenzhen, where Huawei's headquarters are located. Our team was granted exclusive access to the company's production lines and cutting-edge testing labs, providing viewers with a behind-the-scenes look at the intricate process of developing and manufacturing these innovative smartphones.

In addition to showcasing the technical aspects of Huawei's operation, we also conducted in-depth interviews with the company's head designers. These conversations shed light on the creative vision and unwavering commitment to excellence that drive Huawei's foray into the smartphone industry.

"The New Thing" offers a compelling glimpse into Huawei's ambitious entry into the world of smartphones, highlighting the company's relentless pursuit of innovation and dedication to delivering top-quality products to its global customer base.