PUMA x ARSENAL WE ARE THE ARSENAL

Fashion/Sports - Shanghai 2018

PUMA has partnered with Arsenal, designing and launching a fresh outfit for the club. This global campaign, titled "We Are The Arsenal," serves as the official introduction for the new outfit line and is filmed in key cities around the world, including Shanghai, London, New York, and New Delhi.

Working closely with a UK agency, we matched their script and materials in other cities to ensure a cohesive presentation. Our team provided location scouting, permits, and actor casting for the Shanghai segment. Iconic locations such as The Bund and Yu Garden were featured, adding a distinct sense of place to the commercial.

To make the campaign even more authentic, we located a passionate Arsenal fan club in Shanghai and enlisted real fans to participate in the video. Wearing the new uniforms and cheering for their favorite club, these enthusiastic supporters added an air of genuine excitement to the production.

The "We Are The Arsenal" campaign highlights PUMA's collaboration with Arsenal and celebrates the worldwide fanbase that unites behind the beloved club, showcasing the new outfit line in a dynamic and engaging way.