Plan the online versions of your China production before the shoot. Build a delivery list for Douyin, WeChat Channels, Kuaishou and Bilibili that defines framing, edit length, captions and approval responsibilities for each placement.
| Platform | Placement to Confirm | Creative Decision | Delivery Input |
|---|---|---|---|
| Douyin | Account post, paid placement or creator version | Opening shot, framing and call to action | Current duration, file and text-area requirements for that placement |
| WeChat Channels | Publishing account and campaign destination | Spoken message, captions and any end card | Approved account details, link or QR code and upload specification |
| Kuaishou | Brand, creator or paid version | Demonstration, product wording and required variants | Approved claims, labels and the selected placement's specification |
| Bilibili | Main film, explanation or cutdown | Story length, chapter structure and cover frame | Aspect ratio, subtitle requirements and publishing deadline |
Supply the current specification from the publishing or media team to production coordination before the shot list is agreed. A platform name alone does not define the delivery format.
Name the client reviewer responsible for product statements, advertising labels and other disclosures. Provide approved wording and any required placement instructions with the brief.
Confirm music, footage and graphic rights for the territories, channels and intended use. Give the post-production team the approved assets and their usage restrictions.
If the brief includes generated images, voices or video, identify them in the asset list. Have the responsible reviewer confirm required disclosures and permissions before approval.
For shoots in several cities, discuss location access and production responsibilities with the China production team.
Obtain the final destination, account name, link or QR code from the client's media or web team. Test a sample end card on the intended device and confirm the wording before the versions are exported.
Assign website operation, account setup and campaign tracking to named client or specialist owners. For the wider shoot scope, see China video production company.
Specify Simplified Chinese, English or bilingual captions for each version. Name the language reviewer and approve product names, terminology and punctuation before final export.
Review caption contrast and legibility on a phone. Confirm that the message still makes sense with the sound muted and that captions remain clear of the placement's controls.
If the brief needs vertical, square and landscape edits, plan framing for all of them during production. Record which versions need a different opening, title card or call to action.
For a creator collaboration, agree who appears, who publishes, who can approve edits and what reuse is permitted. Include any paid reuse in the rights brief and have the campaign owner confirm account permissions separately. Discuss the on-camera requirements with casting producers.
| Element | Agree With the Recipient | Check Before Handover |
|---|---|---|
| Picture and sound | Codec, container, resolution, frame rate and audio specification | Test a sample file in the intended upload or review workflow. |
| Captions | Burned-in text, separate subtitle files and clean versions | Match the approved language and timing; confirm file requirements with the post team. |
| Cover and end cards | Required dimensions, text and destination details | Check crops, legibility and the supplied link or QR code. |
Brief: A main brand film with supporting edits for Douyin, Kuaishou, WeChat Channels and Bilibili. The version matrix lists each edit's purpose, language, framing and approval owner.
Production plan: Capture the main story and any alternate openings, demonstrations or end cards needed for the agreed versions. Keep approved wording and visual references with the shot list.
Acceptance: Approve the main film, then review each derivative against its placement specification and language requirements. Assign publishing and performance measurement to the campaign team.
For broader corporate storytelling, see our China corporate video production and branded content production pages.