Do branded videos in China need ad labels?

Yes. Online advertising must be clearly identifiable to users under national guidelines for recognizability of internet advertisements. We plan clear ad labels and influencer disclosures on relevant platforms.

Can we say 'No.1' or 'best' in copy?

China’s Advertising Law restricts absolute superlatives such as 'state-level', 'best' and 'No.1' unless strict conditions are met. We vet language against SAMR enforcement guidance.

What holidays and festivals shape branded content calendars?

Beyond public holidays (Spring Festival, 5/1, 6/10 Dragon Boat in 2025, and 10/1–10/8 National Day week), retail peaks include mid-year 618 and 11.11. We design pre-heat → drop → sustain waves per platform.

Do we need permits and UAV filings for street or aerial scenes?

Yes. Street filming uses city traffic-police road-occupation workflows; aerials use CAAC’s UOM platform (real-name registration and controlled-airspace approvals). We handle filings and licensed pilots.

What handoffs do you deliver?

ProRes masters, platform derivatives, bilingual captions, brand asset kits, thumbnails, and performance dashboards as requested.

China Branded Content Production

Platform‑native storytelling, real compliance, and production that actually moves—Douyin, WeChat Channels, Bilibili, Xiaohongshu—plus permits and multi‑city logistics.

Talk to a Producer China Fixer Support

DouyinWeChat ChannelsBilibiliXiaohongshu

Creative Systems — Built for Branded Content

Brand Docu System

Founder/employee stories, customer POVs, process reveals
Deliverables: 1× hero (45–90s) + 6–12 cutdowns (6–30s)
CN/EN subs; platform hooks in first 2–3s

Social Engine

UGC‑style verticals, how‑to, challenges, creator collabs
Always‑on weekly cadence with modular templates

Launch Packs

Tease → Drop → Sustain across 2–4 weeks
Thumbnails, captions, channel art, ad labels & disclosures

Need casting, permits or post? Casting · Location & Permits · Post.

Platform Playbooks (2025)

Platform	Audience & Signal	Creative Notes
Douyin	Mass reach; ~hundreds of millions daily active users	Hook in 0–2s; vertical 9:16; topic clustering; creator collabs
WeChat Channels	Inside the billion‑MAU WeChat ecosystem	Integrate with Official Account posts, Mini‑Programs, QR and events
Bilibili	Young, interest‑based communities	Longer builds acceptable; explainers, product deep dives
Xiaohongshu	Commerce + lifestyle; strong search intent	Authenticity and creator POVs; verticals with overlays

We align assets, captions and disclosures to each platform’s norms and policies.

Compliance & Brand Safety

Ad labels: Online ads must be identifiable; we plan prominent labels and creator disclosures.
Language: Avoid absolute superlatives (e.g., “best”, “No.1”) unless provable and permitted.
Talent & minors: Endorsement rules and special protections apply; we clear scripts and contracts.
Music & assets: Licensed libraries, bespoke tracks or clearance with rights holders in China.

Production across cities? Our China Video Production Fixer and Shanghai Fixer handle filings and venue access.

Filming Logistics Across China

Public‑way filming: Road‑occupation workflows via local Traffic Police; timelines vary by city.
UAV: CAAC UOM real‑name registration + controlled‑airspace applications; licensed pilots only.
Vehicles: Major cities have time‑of‑day restrictions on elevated/express corridors—stage vans and use off‑peak load‑ins.
Studios: Stage holds in Shanghai Songjiang/Chedun, Beijing, Shenzhen, etc. for weather pivots.

Coordination & gear: Production Coordination · Equipment Rental.

Campaign Calendar (2025)

Window	Why It Matters	Notes
Spring Festival (Jan 28–Feb 4)	Homecoming & gifting	High traffic; book crews early
618 (June)	Mid‑year retail peak	Pre‑heat from late May; collab with creators
11.11 (Nov 11)	Biggest e‑commerce moment	Run tease → drop → sustain; livestream tie‑ins
National Day (Oct 1–8)	Travel & events	City permits slower; hold alternates

Case — 7‑City Branded Content Sprint (Beijing → Shanghai → Shenzhen → Guangzhou → Chengdu → Hangzhou → Xi'an)

Objectives

1× hero brand film + 24‑asset social system (CN/EN)
Creator collabs in 3 cities; legal ad labels and disclosures
Permits and UOM filings where applicable

Run of Show

D‑21~D‑14: Creative final; casting & creators; permits & route plan
D‑13~D‑7: Stage holds; gear staging; music clearance
D‑6~D+6: 14‑day shoot roadshow (split units for plates & talent)
Post week: Color‑managed edit; CN/EN subs; platform derivatives & thumbnails

Compliance & Risk

Ad labels & creator disclosures per platform policies
Language review vs Advertising Law (no absolute superlatives)
Public‑way consent; licensed UAV only
Holiday & typhoon buffers by city/season

Start My China Branded Content

Measurement & Handoffs

View‑through & save/forward rates by platform
Attribution: promo codes, Mini‑Program deep links, QR
Deliverables: ProRes masters + platform derivatives; subtitles; thumbnails; brand kit

Related Pages & Boosters

Services

Location Scouting Permits China Video · Video Production Coordination China · Film Video Equipment Rental China · Actor Model Casting China · Aerial Drone Fpv China