A practical runbook for releasing brand and corporate video across Douyin, WeChat Channels, Kuaishou and Bilibili — with the right labels, AI marks, governance and cross‑border handoff.
| Platform | Indicative lengths | Notes for publishing |
|---|---|---|
| WeChat Channels | Short‑form core; up to ~30 min supported on Channels | Strong for brand IP; coordinate with Official Account articles and Moments buys. |
| Douyin | Short‑form; ads and boosted posts via Ocean Engine | Use commercial music libraries or licensed tracks; disclosures on “广告/推广” when applicable. |
| Kuaishou | Short‑form + live commerce | Good for conversion + regional reach; prep product links and creator whitelisting. |
| Bilibili | Mid‑form/longer, 16:9 + vertical supported | Cover/title craft matters; account‑level support for 4K/HEVC on some tiers. |
We confirm current specs per flight via platform resources; publishing ops are led by our production coordination team.
China’s Internet Advertising Measures require clear “广告” labels and compliance with placement rules for shoppable or sponsored posts. We integrate labels and one‑tap‑close UI into the cut.
We default to platform commercial music libraries or properly licensed tracks; we keep license proofs with the master and captions log for audit.
Deep‑synthesis rules require conspicuous labels/watermarks in certain scenarios. We apply AI marks per platform/CAC guidance and keep a declaration note with the deliverables.
Publishing without governance leads to takedowns or inconsistencies across city teams. We stand up a shared calendar, bilingual copy bank, and a “release packet” (cover/title/captions, license proofs, label overlays). Approvals route through legal/brand owners with CN/EN alignment handled by our coordination team.
For pre‑shoot readiness, see our longform guide on organising filming in China.
Since March 2024, cross‑border data rules eased with exemptions and higher thresholds; where thresholds are met, we pick Standard Contract filing, certification or a security assessment. We keep dailies/review on mainland buckets, then hand off masters via accelerated endpoints and expiring links — see our explainer on file transfer for China productions.
Scaling beyond a single city? Our China video production fixer keeps local units and HQ aligned on approvals and distribution.
9:16/1:1/16:9 masters with safe‑area guides and title/cover variants per platform.
Bilingual SRT/ASS, cue sheets, and rights proofs maintained by our post team.
Portrait‑rights releases and creator/KOL whitelisting agreements; when on‑location content is used, we coordinate site letters through location scouting & permits.
Brief: Turn a factory tour + CEO interview into a 6‑week content arc across Channels/Douyin/Bilibili.
Approach: Build master 9:16 with caption hooks; platform‑specific labels; mainland review → compliant export; editorial calendars tied to trade‑show dates.
Outcome: 12 cutdowns + 1x hero; internal portal + public posts; smooth overseas handoff. See our vertical work in manufacturing video production.
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