Video Production in China: Industry Overview and the Essential Role of a Chinese Fixer

China’s video production industry is experiencing rapid growth, driven by its massive population, high demand for online content, and a thriving creative economy. From feature films and television series to commercials and branded content, China offers diverse production opportunities for both domestic and international companies.

At Alchemist Films, we have deep experience navigating this dynamic landscape. In this article, we explore the current state of China’s video production sector and explain why partnering with a skilled Chinese fixer is critical for success.

The Rise of China’s Video Production Industry

Over the past decade, China’s film and television industry has seen remarkable expansion:

Box Office Growth: China is now one of the world’s largest box office markets. Domestic films often dominate the charts, and international films must meet local regulations to be screened.
Prestigious Festivals: Events like the Shanghai International Film Festival and the Golden Rooster Awards highlight the creative strength of the Chinese film community.
Online Video Boom: Platforms such as Tencent Video, iQiyi, Youku, and Bilibili deliver a vast array of original and licensed content, fueling demand for high-quality video production.

Key Drivers of the Industry

Skilled Workforce: China boasts a large pool of talented directors, cinematographers, production designers, and crew members.
Advanced Facilities: Major cities such as Beijing, Shanghai, and Guangzhou offer state-of-the-art studios and post-production houses.
Government Support: The government actively promotes certain types of content, though navigating content regulations remains a key challenge.

Challenges: Navigating Regulations and Cultural Nuances

Despite the opportunities, producing video content in China involves navigating:

Strict content regulations and censorship policies
Complex permit processes at both national and local levels
Cultural and language differences that can impact communication and creative execution

This is where a Chinese fixer becomes indispensable.

The Role of a Chinese Fixer in Video Production

A fixer in China serves as your on-the-ground partner, handling critical aspects of production that require deep local knowledge and connections.

Language and Cultural Bridge

Even experienced international producers face challenges in China due to:

Language barriers — not all crew or vendors speak English fluently
Cultural differences in business practices, on-set etiquette, and negotiation styles

A fixer ensures clear communication between your team and local collaborators, helping to prevent misunderstandings and delays.

Local Knowledge and Permits

China’s permit system can be complex and varies between cities and regions. A good fixer:

Navigates permit applications efficiently
Identifies suitable locations
Advises on content that may face censorship risks

Logistics and Operations

A fixer streamlines essential production logistics, including:

Transportation and driver coordination
Accommodation arrangements
Catering services tailored to local tastes and crew needs
Equipment rental and handling

Industry Network

An experienced fixer brings extensive industry contacts:

Trusted crew members
Reliable equipment suppliers
High-quality studios and post houses
Location scouts and art directors

Safety and Risk Management

Filming in unfamiliar environments poses risks. A fixer ensures:

Compliance with local safety standards
On-set health and safety protocols
Support in dealing with any unexpected challenges during production

Why Work with Alchemist Films?

At Alchemist Films, we have built a reputation as one of China’s leading fixing companies for international video productions. Our services go beyond simple logistics — we act as a true production partner, helping you: