AMI Paris China Three years
Fashion & Luxury
AMI Paris: Art Cities and China Production
Over three years, Alchemist Films coordinated local production for dozens of AMI Paris projects across China, connecting local crews, location planning, photography, video, drone feasibility and delivery across changing cities and formats. The work spanned city advertising, VIP teasers, exhibitions, retail assignments and a Guangzhou flagship film.
- Project
- AMI Paris
- Place
- multiple cities across China
- Format
- billboard, public-space, exhibition and retail production
- Scope
- dozens of projects across three years
- Role
- Local production across multiple cities
How Alchemist Films coordinated recurring city briefs
Multi-city crew coordination
Alchemist Films assembled local photographers, camera teams, assistants and drone options around changing city briefs and schedules.
Location and angle planning
Alchemist Films coordinated tests of routes, rooftops, street viewpoints and time-of-day references against the requested visual treatment.
Photo, video and drone feasibility checks
Alchemist Films coordinated stills, ground video and aerial options around equipment, permit requirements and local operating conditions.
Delivery continuity
Alchemist Films kept separate city teams connected through shared footage uploads, revisions and multi-format handoff.
A production relationship across three years
Art Cities, billboards and metro screens
Alchemist Films connected local crews and one delivery workflow across recurring city advertising briefs.
China VIP teasers
Short-notice teasers required studio, remote-link and local coordination.
F.AMI.LY Shanghai
Alchemist Films supported production and revisions for the Shanghai exhibition film.
China retail assignment
A multi-city pop-up and cafe brief extended the work into retail.
Guangzhou flagship
The Guangzhou flagship added a completed film delivered in multiple formats.
Art Cities: billboards, metro screens and city capture
A production system built for recurring city briefs
The Art Cities chapter paired central direction with local production knowledge across billboards, metro screens and the West Nanjing Road Christmas activation.
Each city plan translated one recurring brief into local crew, access and delivery decisions while keeping framing and handoff consistent for central review.
- Match crews to cities Build local teams around the format, schedule and access conditions of each assignment.
- Find workable angles Test routes, viewpoints, light, movement and drone feasibility before the shoot window.
- Keep assets moving Standardise capture and handoff so material from different cities can enter one central review process.
Different production environments, one continuing relationship
Frames from Chongqing, Beijing, Nanjing and Hangzhou show recurring China production across a façade installation, architectural settings, waterways and wider city contexts beyond Shanghai.
From city advertising to exhibition and flagship films
The relationship expanded from recurring city capture into F.AMI.LY Shanghai and the Guangzhou flagship, extending the work across exhibition settings and multiple delivery formats.
F.AMI.LY / Shanghai
An exhibition chapter in Shanghai
Alchemist Films supported production, revisions and delivery for AMI's F.AMI.LY exhibition film in Shanghai.
Multi-format delivery
Films shaped for different spaces and screens
Poster frames present the Guangzhou flagship in landscape and vertical formats, with a compact 4:5 Shanghai city-film reference.
Planning recurring fashion and retail production across China
For a central production team, the key decisions are to lock the brief, resolve city-specific feasibility and define the cross-city review process before local teams are dispatched.
Standardise the brief and delivery matrix
Define framing, aspect ratios, naming, upload and review expectations before city teams are dispatched.
Confirm crews around local conditions
Match camera, photography, assistant and aerial needs to each city's schedule, access and suppliers.
Test viewpoints and drone options early
Resolve angle, rooftop, property and drone feasibility before the capture window becomes fixed.
Plan cross-city handoff before shooting
Set a practical route for footage checks, upload, revisions and final delivery across separate teams.
Related production planning: China video production and fixer support video production coordination in China Shanghai video production support location scouting and filming-permit planning in China
