Qatar Airways Going Places Together Shanghai, China
Aviation & Travel
Shanghai Production Partner for Qatar Airways’ Going Places Together
Working with a UK agency, Alchemist Films served as the local production partner for the Shanghai segment of Qatar Airways’ global Going Places Together television campaign. Alchemist translated the agency’s requirements into a workable local shoot, coordinating the local people, permissions and production resources on the ground.
- Client
- Qatar Airways
- Campaign
- Going Places Together
- Format
- Global television campaign
- Segment
- Shanghai, China
- Role
- Local production partner
- Agency collaboration
- UK agency partnership
Local production support
What Alchemist handled in Shanghai
Location scouting
Alchemist scouted Shanghai locations and aligned the options with the visual and practical requirements of the segment.
Permits and local permissions
The local team handled filming permits and permissions for the planned Shanghai locations and public-space activity.
Local casting
Alchemist handled local casting for the people featured in the Shanghai segment.
Local crew
Alchemist sourced and coordinated a large local crew around the agency’s shooting plan.
Equipment coordination
Alchemist arranged, sourced and coordinated the local production equipment required for the shoot.
Road closures and shoot logistics
The team coordinated road closures and managed on-the-ground production logistics during the Shanghai shoot.
Shanghai sequence and campaign context
Coordinating the Shanghai shoot
The Shanghai segment moved from city views into Yu Garden and a night dragon-dance sequence. Each setting brought a different combination of access, permissions, people and movement into the production plan.
Alchemist connected location work, local casting, crew, equipment and traffic control so the Shanghai scope could operate as one coordinated shoot.
- Scout for the frame and the footprint Location options had to support the planned images as well as the access and working space required by a large local crew.
- Coordinate public-space access Alchemist planned filming permissions and road closures around the Shanghai locations and night activity.
- Keep the local unit connected Alchemist kept casting, crew, equipment and on-set logistics aligned with the agency’s production plan.
Shanghai within the wider campaign
The Shanghai sequence sits within a campaign that moves between places, travellers and shared experiences. The local production had to answer the practical demands of Shanghai while serving that wider journey.
Alchemist’s role was specific to Shanghai: translating the agency’s segment requirements into a workable local shoot and delivering the agreed production scope.
Shanghai settings
Alchemist shaped the local plan around the city, Yu Garden and the dragon-dance sequence.
Local production structure
Alchemist coordinated the local unit around one production plan.
Completed scope
Alchemist completed and delivered the agreed Shanghai production scope as part of Going Places Together.
Planning a Shanghai commercial shoot
Four practical considerations for overseas agencies, brands and production teams planning an aviation commercial or location-led shoot in Shanghai.
Test location ideas against real access
Review the visual brief, public access, working footprint and filming permissions before locking the Shanghai location plan.
Plan road control and public-space timing
Build road closures, public movement and exact filming windows into the schedule when the sequence depends on city streets.
Size crew and equipment to the sequence
Define local casting, crew departments and equipment around the shot plan, access conditions and company moves.
Connect agency and local production early
Give the visiting agency team and Shanghai unit one clear plan for permissions, people, equipment and daily logistics.
Related production planning: China production coordination Shanghai production support location scouting and filming permits in China China production and fixer support
