New Balance 247 Shanghai, China
Commercial / Sport & Fashion
New Balance 247: Shanghai Production Support
Alchemist Films served as fixer and local crew for two New Balance 247 productions in Shanghai, each with different local requirements. For the 247 Launch, Alchemist coordinated Shanghai crew, assistants, DIT support and equipment for simultaneous stills and motion. For The Local with HYPEBEAST, support focused on camera, translation, transport and logistics across two nights.
- Project
- New Balance 247
- Productions
- 247 Launch / The Local with HYPEBEAST
- Client
- New Balance
- Campaign partner
- HYPEBEAST (The Local)
- Featured photographer
- Jennifer Bin (The Local)
- Place
- Shanghai, China
- Alchemist role
- Fixer and local crew
Local production support built around each shoot
Crew and DIT for the launch
The launch plan combined Shanghai crew, assistants, DIT support and equipment in one stills-and-motion schedule.
Stills and motion in parallel
The production plan aligned simultaneous stills and motion with horizontal and vertical capture requirements.
Camera support for The Local
A local camera operator and equipment package supported The Local with HYPEBEAST.
Translation and team liaison
Translation and local liaison connected the visiting team with Shanghai crew and production arrangements.
Transport for people and equipment
Transport linked the airport, hotel, rental house and shoot locations, keeping people and equipment moving.
Two-night production logistics
Van timing, local movement and overnight logistics were coordinated across the two-night schedule.
Two New Balance 247 productions in Shanghai
247 Launch: the Shanghai production
The 247 Launch spanned London, New York and Shanghai. For the Shanghai production, Alchemist Films coordinated local crew, assistants, DIT support and equipment for simultaneous stills and motion.
The shooting plan aligned horizontal and vertical requirements with the wider multi-city production while keeping Alchemist's work focused on Shanghai.
- Crew around the shooting plan The crew plan brought assistants, DIT support and equipment into one combined stills-and-motion schedule.
- Formats planned together The shooting plan aligned horizontal and vertical capture requirements before filming.
- Shanghai within a wider production Alchemist supported the Shanghai production within the wider multi-city campaign.
The Local with HYPEBEAST: Shanghai at night
The Local with HYPEBEAST followed Shanghai designer and photographer Jennifer Bin through streets, night markets and Sky Soho.
For this two-night production, Alchemist Films coordinated a local camera operator and equipment, translation and team liaison, plus transport between the airport, hotel, rental house and shoot locations.
- Camera and equipment A local camera operator and equipment package supported the visiting production.
- Translation and liaison Translation connected the visiting team with Shanghai crew and production arrangements.
- Movement across Shanghai Vans moved the team and equipment between key production stops across two nights.
Two productions, two Shanghai support plans
Together, the two productions show how local support changes with the format: the 247 Launch required coordinated stills and motion, while The Local required camera support, translation and movement across Shanghai at night.
Across both productions, Alchemist adapted local crew and practical support to the requirements of each visiting team.
Launch requirements
The launch plan connected crew, DIT support and equipment with stills, motion and multiple formats.
The Local requirements
The Local plan connected camera support, translation and transport for a mobile night shoot across Shanghai.
Local production partner
In both cases, the practical support changed with the visiting team's format, schedule and movement needs.
Four planning decisions for a Shanghai shoot
The two productions highlight four decisions overseas agencies, brands and production teams should settle early: formats, crew and equipment, movement, and liaison.
Start with the shooting plan
Define the stills, motion and format requirements before confirming the local crew and equipment package.
Match crew and equipment to the schedule
Plan assistants, DIT support, camera crew, equipment and rental timing around the setups and shooting schedule.
Coordinate movement early
Build airport, hotel, rental-house and location moves into the plan, especially for night shoots.
Connect visiting and local teams
Assign translation, liaison and logistics responsibilities before the visiting team arrives in Shanghai.
Related production planning: Shanghai production support China video production and fixer support
