Shenzhen China

Technology film

Huawei The New Thing

A technician in a cap and glasses viewed through manufacturing equipment.

A brand film that moves from the precision of smartphone manufacturing to the people who use the finished device.

Alchemist Films handled the local production in Shenzhen, from crew and location coordination to equipment and on-set production management. The finished film brings its manufacturing sequences into a wider story of design, product detail and everyday life.

Brand
Huawei
Project
The New Thing
Location
Shenzhen, China
Our role
Full local production services

Manufacturing & testing

Inside the process

Automated inspection, screen tests and hands-on finishing reveal different stages of making a smartphone. The film pairs wide views of the production line with close detail of the components and people at work.

An automated fixture holds a smartphone circuit board beneath an inspection head.
A robotic arm positioned over a smartphone in an industrial fixture.
Several smartphone displays operating inside a green-lit testing machine.
A smartphone screen displaying a city scene beneath testing equipment.
A row of smartphones displaying imagery in a testing rig.
An original film frame showing a Forbes quote over a metal manufacturing fixture.
A phone held in an industrial fixture and displaying an original campaign quote.
White-gloved hands inspecting and handling a smartphone.

Selected frames from the brand film

From the device to everyday life

Product close-ups, portraits and city scenes carry the story beyond the factory. These selected frames connect the precision of the device with the people who hold it, the pictures they take and the places they move through.

Close detail of the two rear camera lenses and metal finish of a Huawei smartphone.
Close detail of a camera lens in the film’s optics sequence.
A slim smartphone resting on a pale display surface.
A woman with curly hair looking at a smartphone outdoors.
A woman using a smartphone beside a colourful painted wall.
A woman in a dark hat holding up a smartphone toward the camera.
A person seen from behind on a busy city street with illuminated signs.
A woman seen from behind in front of a building covered in planting.
The Huawei logo on the closing frame of The New Thing.

Planning a technology shoot in China

The useful details in a China filming brief are often very practical: the factory’s exact address, who will ask the interview questions, whether photography is also needed and how the overseas editor will receive the footage. These are recurring questions in our production planning with international teams.

Start with exact site addresses

A province name is not enough to plan a factory shoot. Send the city, full site address and a contact at each location so we can map crew travel and the filming order. For a shoot spanning several cities, separate travel, scouting and filming days in the schedule. This makes the hotel nights, transport and crew commitments clear before bookings are made.

Fit the shoot around the working factory

Build a run sheet around the processes that will actually be operating and the people available to appear on camera. Share the B-roll shot list and visual references with the site team in advance. Include practical breaks: if filming continues after the factory canteen closes, crew meals need a separate arrangement. Access windows and meal times both belong in the production schedule.

Brief the person asking the questions

If the director is overseas, confirm whether the bilingual producer will also conduct the off-camera interview in English or Mandarin. That role needs more preparation than interpreting on set. Send the questions, intended story, technical terms and key points to cover in advance, and agree who can ask follow-up questions. The interview brief should sit alongside the day’s run sheet and B-roll list.

Give photography its own brief

Factory B-roll and a set of finished photographs are separate deliverables. If you need both, specify the number of selected images, the subjects, visual references and any retouching expected. We can then discuss whether one operator can cover them within the available time or whether a dedicated photographer is needed. Avoid leaving the stills requirement until the camera schedule is already full.

Plan crew and transport together

Tell us which director, camera and production roles are travelling with you and which need to be hired locally. The crew list and equipment package determine the vehicle space, hotel rooms and call times. Short moves between a factory and another nearby site can use a different transport plan from a long intercity journey. Confirm those legs separately, including where the local crew starts and finishes.

Agree how the editor receives the footage

For an edit managed overseas, clarify whether the handoff needs camera originals, lightweight proxy files, photographs or translated interview notes, and when each is due. Agree the recording format, folder structure and backup responsibilities with the editor. Choose a transfer system the client can approve and test the recipient’s access early; an expired link or inaccessible upload service can hold up an otherwise straightforward handoff.

Tell us what needs to happen on the ground

Send the site addresses, preferred dates, treatment or references, process shot list, interview languages and travelling crew. Include any photography brief, the editor’s delivery requirements and a budget range if available. We can use these details to discuss crew, equipment, travel and a workable schedule for your China shoot.

Planning a shoot in China?

Email your brief.